How Many Review I Can Leave on Amazon
Updated 2022 with up-to-appointment tactics and strategies.
Every bit we all know, reviews are critical to a product's success on Amazon. Ever since, Amazon removed incentivized reviews, getting reviews has been harder and harder. However, there are some easy sure-fire ways to go reviews – some that are completely white-chapeau, and some not and so white-chapeau.
In this post, nosotros'll hash out the electric current situation for Amazon reviews and how to get those critical first reviews.
How to Go Amazon Reviews and Ratings
This article volition describe how to get Ratings which include both text reviews and simple star ratings of your product. Your overall rating is what contributes to the the star rating of a production, which is what we all care about.
In 2020, Amazon transitioned Reviews to Ratings. The difference is that customers can now simply exit a star rating without leaving a text review.
It is far easier for a custom to leave a star rating than a written review. The outcome has been that is now easier to get ratings on Amazon. Ratings also tend to skew higher than reviews.
How Amazon Calculates Product Ratings
Ever since Amazon removed incentivized reviews and introducedverifiedandnon-verified reviews, how Amazon calculates a production's rating has become increasing complex. All ratings and reviews are non weighted equally.
Amazon uses a complex weighted-average algorithm when calculating the average rating of a production. A product with just one 5-star review could potentially have a rating of anywhere from 0-5 stars.
Amazon does not reveal the factors considered in this algorithm but it's commonly accustomed the following variables are of import:
- Review age
- Reviewer contour (number of reviews, boilerplate rating of reviews left, etc.)
- Length of review
- Number of helpful votes
- Verified or non-verified
- Rating vs written review
- Deviation from mean rating
Essentially, a recent long review that with a number of helpful votes written from a reviewer with a potent reviewer contour volition likely evidence upward near the summit of your reviews and will also weight your overall rating more than heavily.
Amazon White Chapeau Review Strategy
Hither'southward a solid white hat review strategy for getting Amazon product reviews and ratings:
#1White Hat Tactic #1: Amazon Vine
In December 2019, Amazon rolled out the Vine program to all sellers.
To use Vine you enroll your production via the Advertising menu within Seller Key. You then give your product away to Vine Voices members (people with a history of providing insightful reviews). Equally of October 2021, it will cost $200 per product to enroll. Prior to October 2021 it was gratis but it's still a bargain compared to the $2500 information technology used to cost for Vendor Central clients. You can only enroll products with less than 30 reviews.
Vine is a groovy way to get some early reviews with i caveat: Vine reviews have been known to be more critical than boilerplate. 1-3 star reviews are not uncommon. Dissimilarity this with the Early Reviewer program where most reviews typically are 4 or 5 stars.
#2White Hat Tactic #2: Use the Request a Review Button
As previously mentioned, Amazon rolled out the Request a Review push button in 2019. In our testing, nosotros've found this push button results in about a 10% to 20% increase in the charge per unit of reviews. Increasing the probability that existing customers leave a review is the most important thing that you tin do to increment your number of reviews.
Here are some more than details nigh what orders y'all tin can use this button on and what exactly happens when it's pressed:
- Must be used on orders within 4-thirty days of an order being delivered
- Production rating asking and seller feedback request will exist sent in the same email
- Bulletin cannot be customized
- Using itdoes non disallow you from requesting a review separately
You can manually click this push button within your Manage Orders page within Seller Primal. However, the easiest style by far is to use some tool to automate this such as Jungle Scout's chrome extension.
#3White Hat Tactic #3: Use Product Inserts
Production inserts can be useful when reminding customers to leave a review although y'all must be conscientious not to provide whatever if/then statements in the insert circumlocution, for example, "If you leave u.s.a. a review then nosotros'll give you a lifetime extended warranty".
1 effective and relatively take chances-free mode to use inserts is to ask customers to register their production for an extended warranty (or something like) to get their email. Later, you can enter them in an e-mail auto-responder series to remind them to leave a review.
Amazon send an ominous electronic mail to sellers reminding them not to use inserts to ask for positive reviews. Reminding the customer to leave a review is still OK, you just can't ask them to go out a positive review.
#4White Hat Tactic #4: Apply ManyChat to Appoint With Previous Customers
If you lot're non using ManyChat to help increment your Amazon sales you should be at present. The full details of how to set up your ManyChat bot are beyond the telescopic of this commodity merely y'all can exercise it within a few minutes. A sample flow would similar the following:
You tin utilize an append service to target previous customers or use an existing audience you have prepare (if you don't employ either of these two things you'll basically exist employing a spray and pray arroyo).
#5White Chapeau Tactic #5: Product Giveaways and Discounted Products
By using steep discounts, you tin can get more than sales for your products and increase the likelihood of more reviews. I price all of our prices with a 25% discount when launching them to get stronger immediate sales.
In that location are besides disbelieve andrebate clubs that push the boundaries of white lid tactics just are still technically TOS compliant equally of this writing. RebateKey is one of the most pop of these services. These services often are more aimed at getting sellers total toll credit for sales than reviews per se but a high percent of purchasers do in fact leave reviews.
#half dozenWhite Hat Tactic #six: Launch New Products to an Email List (VIP Gild)
Hopefully, yous've been building your off-Amazon email list. If you have an email listing, then when you launch new products do non send them links to your website to purchase, instead send them straight to your Amazon product detail page on Amazon.This accomplishes ii things:
- You get vital initial sales velocity for your products
- Your electronic mail list is more likely to produce satisfied customers who will after get out reviews
Sales velocity is critical for Amazon. At that place are some who believe Amazon also rewards brands that produce sales on Amazon from outside of Amazon.
Second, your email list is likely to be an audience of people who like your product. Subsequently, they'll be more likely to leave positive reviews. You can also become into grey-hat strategies and in your e-mail blast enquire customers to email you later purchase and offering them some kind of refund via PayPal. You lot're not refunding them in return for a review – you're but offering a product disbelieve. Of grade, in one case they electronic mail y'all, you've gotten that critical customer date and information technology's easier to solicit reviews from them.
How to Discover Who Left an Amazon Review?
At this point, you may be wondering if at that place's a manner to effigy outwholeft you a review for a detail product. Amazon certainly does not make information technology piece of cake to effigy out who left a review. Clever services (frequently Chrome Extensions) for many years accept used advanced techniques (specifically something called aprofile ID) to help sellers determine the Lodge ID of who left a review. Amazon has closed these loopholes. Every bit of at present the only way to effigy out who left a review is if the customer uses the same name on their product review as they apply in their aircraft address.
#seven White Lid Tactic #7: Request Reviews from Customers Who Have Left Positive Seller Feedback
Most buyers on Amazon don't quite sympathise the difference between seller feedback and product reviews. Nearly of the states have probably seen product reviews left in Seller Feedback at some point. It is essential to constantly review your seller feedback.
Proactively electronic mail all customers who take left positive seller feedback, especially those who left production reviews, and request them to leave product reviews. I even include an attachment like this with my emails explaining how exactly to leave product reviews. Only a pocket-size minority of buyers go out any feedback and those who have left seller feedback are more likely to exit production reviews.
#8White Chapeau Tactic #viii: Use Amazon to Contact Critical Reviewers
Up until recently, yous were unable to contact customers who left a negative review every bit it was virtually impossible to find the buyer identity of a critical reviewer. In 2021 though, Amazon rolled out the ability to contact customers who take left a 3-star review or less.
This features works well to initiate a dialogue with customers who left critical reviews and hopefully brand them happy and have them revise their reviews. In that location's some important notes about this buyer contact feature though:
- Amazon sends critical reviewers a canned message (and you lot can not send a custom message until the client responds to the canned bulletin
- You lot must exist Brand Registered
- There is contingency on the customer revising the review
This tactic won't get you any more reviews, simply having customers change or delete negative reviews is arguably more than impactful than anything else.
#nineWhite Hat Tactic #9: Slap-up Packaging
In ecommerce, great product packaging leads customers to overlook product flaws and bad packaging makes them detect flaws. Your product packaging is the outset impression a customer will take of your product and often what customers will leave their review based on. Y'all can see an example of one of the packaging for one of our previous brands below.
If you lot want to take a 4.five star or 5 star product you demand to spend a little bit more than time and endeavor on your product packaging. This means no poly bags and no plain boxes. Employ full-color boxes when possible. Include adequate use-manuals (even for the simplest products) and other product inserts that requite your product a polished feel.
#10White Hat Tactic #ten: Request Reviews from Customers Yous've Provided Client Service To
If you lot engage in a chat with people and provide great customer service, most people are happy to leave a great review regardless of the production. And I mean real appointment – non some Feedback Genius autoresponder. Appointment can include:
- Questions about a product before a purchase
- Technical support after a purchase
- Returns for a production that is simply no longer needed
- Making an unhappy customer happy
If y'all have a conversation with a customer and you ask them "tin you lot leave a review?" nigh customers will happily oblige.The easiest reviews to get are from customers who enquire a product question and then order. Check upwardly on them in a week to make sure they got the product. Subsequently they respond to your business email confirming they got the product then ask for a review.
Grey & Black Lid Amazon Product Review Techniques
No article on getting Amazon reviews would be consummate without speaking virtually gray and black hat review techniques. I exercise not endorse these techniques at all (in fact, I would strongly propose you avoid them altogether) but it'southward valuable to know what techniques sellers are using to get reviews in today's Amazon globe.
#1Black Lid Tactic #1: Friend and Acquaintance Reviews
I suspect most sellers have been guilty of soliciting a review or 2 from a family unit member or friend. This is strictly against Amazon's TOS. Amazon is very good at detecting connections between reviewers and sellers (via shared shipping addresses, IP addresses, etc.) and so sellers must be careful to avert having these connections detected by Amazon if using these strategies. If used sparingly, the detection levels from Amazon are low and by and large, if Amazon is suspicious of a small number of reviews, they volition simply prevent them from being published.
Account Suspension Risk level: Low
#2Blackness Lid Tactic #2: Facebook Review Groups
On Facebook there exist A LOT ofReview Groups where you give abroad your product to group members and refund them after they've posted a review. Here's an case of ane Facebook review grouping. Search for "review group" on Facebook and you'll run across tons more.
This is explicit exchange of a refund for a review is i of Amazon's nigh suspendable offense. Given that the entire exchange takes place off of Amazon it is hard to track, still, all information technology takes is ane customer messaging you through Amazon request for their refund to immediately arouse meaning suspicion from Amazon.
Business relationship Suspension Chance Level: Medium
#threeBlackness Hat Tactic #three: Using E-mail Append Services to Target/Contact Customers
Amazon famously does everything possible to keep sellers from accessing customer information. They hide e-mail addresses and phone numbers. Email appending services take Amazon shipping information and friction match it against Big Information databases to obtain a customer's email accost and/or phone number. Some services claim a forty% success charge per unit merely well-nigh arewell below this.
It's a bad thought to contact these customers straight in one case you go their electronic mail but these services tin be used effectively to remarket to customers on Facebook/Google/etc. with minimal chances of being caught from Amazon.
Account Interruption Risk Level: Medium
#4Black Hat Tactic #4: Using Zombie Accounts to Go Fake Reviews (Brushing)
Amazon has a serious consequence, particularly amid Chinese sellers, with fake reviews. This is done on a Big scale to accrue dozens or hundreds of imitation reviews. Essentially these services use imitation Amazon accounts to purchase a seller's products and so leave fake reviews. This composure of these services is mind blowing. Prices range from $1-iii per review depending on the likelihood of these reviews to be detected by Amazon.
Amazon is playing a constant game of whack-a-mole to fight against these false reviews and they are becoming increasingly ameliorate at detecting these fake reviews and suspending sellers permanently who use them. However, you don't need to dig to discover a lot of sellers even so using fake reviews with impunity.
Account Suspension Adventure Level: Very High
#fiveBlackness Hat Tactic #five: Bribing Amazon China Employees to Delete Negative Reviews
Amazon also has a serious problem right at present with employees accepting bribes from sellers to perform a number of nefarious tasks including deleting negative reviews. I am serious – this happens on a relatively large scale, especially amongst Chinese sellers. According to price sheets I have viewed from Chinese vendors, Amazon review deletion services charge around $300 per review deletion then it is not cheap.
Account Intermission Risk Level: Extremely High
Review Maintenance: Review Upvoting, Review Removal, etc.
There are a few other things yous can do to improve your review profile, some white lid and some black hat.
Review Upvoting
Do you accept a terrible one-star review that is the first review being displayed? While you may not be able to remove it, you tin can upvote your top reviews to increment their visibility and decrease the visibility of the negative reviews.
Amazon normally displays the mosthelpful reviews at the pinnacle.
You tin ask friends and family to upvote (re: marking equallyHelpful) a top review. There are also services that will upvote reviews for around $0.50-$1.00 per upvote. This is not TOS-compliant just also something Amazon does non appear to be monitoring vigilantly.
Even more black hat, in 2019 there are reports that a large number of Abuse reports for a particular review volition automatically trigger that review being removed.
Review Removal
Believe it or not, Amazon volition actually remove negative reviews in certain circumstances.
The easiest reviews to get removed are ones that contain offensive language (swearing, racist terms, etc) or URLs.
Nevertheless, recently, Amazon is besides willing to remove reviews that are entirely fulfillment based for products fulfilled by Amazon. If requesting this type of removal merely open up a case inside Seller Central, give a link to the review and conspicuously state the reason that you are requesting removal. Amazon loathes to remove reviews but information technology's worth trying, even with a depression success charge per unit.
Determination
The mural for obtaining reviews on Amazon has completely changed in the final twelvemonth. Launching products has gotten considerably harder but this tin can actually be a good thing for many sellers as information technology keeps out a pregnant portion of the competition.
What is your review strategy for launching a product? Exercise yous have any tactics not mentioned here? Please share in the comments below.
Source: https://www.ecomcrew.com/how-to-get-amazon-reviews/
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